9 Reasons Why Email Marketing Is So Important

Welcome, in this article we will learn 9 Reasons why email marketing is so important. "is email marketing still important?"

The answer is Yes creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost.

Here are my top 9 reasons for the importance of email marketing and how they can help your business.

1. Stay in Contact with your audience

Emails have the ability to keep your customers informed. consumers are capable of checking their email when it is convenient for them it can give them a feeling that you are thinking of them. This email can be as simple as saying "Hi, you're on our mind, here is a special offer!" or "Here is an update on what has been going on here in recent weeks" Those that have signed up to your email list have already made a commitment to receive these notes. So they will likely enjoy these emails and it will boost engagement with your customers.

2. Reach Customers in Real-Time

According to litmus 54% of all emails were opened on a mobile device. This is significant and should come into play when planning any marketing strategy. More and more consumers are using their mobile devices to access not only emails but all other types of media and information. Not only that, well-designed wmails produce higher conversion rates on mobile than any other medium hit'em on the go!.

3. People Engage with Emails

For a long now, over 40 years actually, email has been a from of communication. As the years have gone by, email has fast become one of our main choices of communication. We have all been groomed to reply to an email in some fasion. whether it is to reply, to forward, click through to something else embedded within the email, delete, or buy something, or to sign up. We tend to do something with the email.

4. Email Marketing is Easy To Measure

Most email marketing tools offer the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates, This gives you abetter understanding of how your email campaigns are working, which ones to tweak or which ones to get rid of altogether. Thease metrics should not be ignored.

5. It's Affordable

Yes, we know you were waiting for us to address this one. You can reach a large number of  consumers for less tahn pennies per message. the cost per conversion is so low with email amrketing. I connot believe every company does not participate, or engage more often.

Email marketing services such as SendGrid costs $0.0006 cents per massage at their Platinum marketing Email kevel. Mail Chimp Allows you send up to 12000 emails a month for free. They also do offer larger monthly plans for growing businesses with up to 600000 subscribers and high voume sender plans for anything over that.

Some of the best Email marketing Software list are below.

1. GetResponse
2. SendinBlue
3. Converkit
4. Mail Chimp
5. and more

6. Allow for Tageted Messaging

Now let's talk about the importance of email marketing when it comes to lead nurturing- sometimes referref to as email lead marketing. The main idea here is that your potential customers are at different stages of the buying cycle. Some may be in the consideration stage, while ithers may be at the research and compare stage, and even others in the ready-to-purchase stage.Creating buyer personas can help you determine what kind of content to create for each step.

7. Increase Brand Awareness

Nope, social media isn't the only platform that helps a company's brand awareness. Prossessing a customer or prospect's email address means one thing: they showed a level of intrest in your business. Email marketing gives you the ability to increase the intrest level, that brand awareness, by staying top of mind.

8. It's Timely

Speaking of Sell, Sell, Sell....

Yes, one of the benefits of email marketing can be to sell yourproducts, if you approach it in the correct fashion. It's imprtant to use all the customers sata and inforamation you can. Sending customers a special offer on their birthday, or lettering them know their favorite dish is half off so much more effective than simply sending them a menu.

9. Everyone (almost) Uses Email

A Hubspot survey states that 91% of consumers use email. That alone should be enough to convince you to explore the toll. Unless your industry accounts for the remaining 9%, email presents an incredible opportunity to reach customes.

I think this article is usefull for all Thank You.